Primary research is often undertaken by a researcher after he has reviewed data from secondary sources. Primary research can be accomplished through two methods – qualitative and quantitative. Qualitative research is primarily employed by students in the arts, humanities, and social sciences divisions to gain in-depth knowledge of a subject matter. Qualitative research methods include in-depth interviews, participant observations, and focus groups. Qualitative research methods are flexible in nature, where response categories are not fixed or closed-ended. So, researchers will be able to understand true emotions of an individual or human behaviour, without any limitation imposed by the questions.

The more flexible a research method is the harder it will be to analyse the findings or data. And since there are no closed-ended questions in qualitative research methods, categorising the answers of participants or the data is a challenge. So, a researcher would have to either manually analyse the data or categorise the collected data through coding and then carry out statistical analysis. This can be a tedious task for most students because apart from analysing data, one has to check the data for accuracy. This is where 360 Dissertation comes in to save the day. The statisticians at 360 Dissertation have decades of experience in collecting and analysing data and have helped thousands of researchers and scholars ace their dissertations. Before analysing the data, our statisticians ensure that the qualitative research method that you have employed is appropriate for the dissertation and in line with the scope of the research. In addition, they check the data for accuracy as inaccurate data not only affects the outcome of your research but is also detrimental to your grade.

The job of our statisticians does not end with the analysis of data. At 360 Dissertation, we place emphasis on not only the analysis of data but also its presentation. All the data that our statisticians analyse are neatly organised into pie charts, graphs, and tables, making it easier for readers to understand and comprehend the data and its implications. If you need additional information on how our statisticians can add value to your dissertation, please free to contact us at